SettersAgency · 2025 · delivered
ChatGPT writes like everyone. This editor writes like ((SETTERS)).
A manager dictates the project facts in a Telegram voice note. Minutes later a case comes back with structure, takeaways and the agency's tone. Time per case fell 80%.
Designed and built the editor in a month: a breakdown of the agency's cases, a style playbook, a chain of agents, a Telegram bot.
One voice note, a finished case
People wrote the Yotabus case on the agency's site, and it became the benchmark. The voice note retells its facts.- "We set up a bus for Yota, handed out merch to Gen Z…"
- "Four days later some unknown artist painted all over it…"
- "And we decided that works too"
Yotabus. An art special project that proved anything is possible. Everything went to plan until an art attack: four days after it was installed, an unknown artist painted all over Yotabus.
How to teach a bot an agency's voice
General models produce smooth text with no character. We broke down every agency case and draft, then derived the ideal case structure and tone: open on a vivid fact, takeaways, hook phrases.
One model holds structure better, another writes the brand's tone better. So I built a chain of agents: GPT-4o lays out the facts, Claude Sonnet writes in the agency's voice.
Commercial projects always come first. So there's one input: a Telegram voice note. Whisper transcribes it, n8n runs the chain, and the brand team gets text in a couple of minutes.
How the editor works
A Telegram voice note, no calls, no transcripts.
Case structure, takeaways, hook phrases and the ((SETTERS)) tone.
One lays out the facts, the other writes in the brand's tone.
Remembers the agency's cases and its phrasing.
Writes commercial proposals as well as case studies.
An agency editor checks the facts and lays out the final text.
What the agency and the press say
At an agency, commercial projects always come first, so it was hard to put a team on case studies. Now we don't depend on one.
Polina Shevchenko, brand manager at ((SETTERS)) · SostavThe brand team runs text production on its own: it just feeds the project facts to the AI editor as audio and gets a ready text in a couple of minutes, needing minimal edits.
Polina Shevchenko, brand manager at ((SETTERS)) · SostavEvery agency's marketing team dreams of case studies that write themselves. ((SETTERS)) and Alexey Evdokimov made it real.
Sostav, Sep 2, 2025