DARSProperty development · 2025 · delivered
No apartments yet. New Year's already arrived in them.
Developer DARS's New Year video: a yarn house spirit waves a pencil to decorate the apartment, ornaments fly onto the tree, a family walks in. No shoot, 15 seconds, 4K.
Made the video with ASTRA PRODUCTION: the character, scenes, animation and the 4K master.
Nothing to film. Something to show.
The final video, 15 seconds- A construction site instead of an apartment
- Static interior renders
- A holiday these walls have never seen
The house spirit flicks its pencil and the apartment decorates itself: ornaments jump onto the tree, an adult and a child in winter clothes walk through the door. The future home is alive, and it has its own keeper.
How to stage a holiday in a home that isn't built
A generator draws the character slightly differently each time. The yarn on its head, the orange shirt and the bag with the DARS logo had to match from wide shot to close-up.
The first pass was a warm living room with string lights, the second bright interiors. Over twenty eight-second scenes. The best from the second pass made the cut.
Soft light, bokeh from the string lights, carpet pile and yarn texture. Scenes were generated at 1920 px and upscaled to a 4K master.
What's in the video
A yarn house spirit with a branded DARS bag.
A pencil instead of a magic wand, sparks and flying ornaments.
At the end, new residents walk into the apartment.
Two more scripts: new apartment keys and a flight on a lettuce leaf.
We tried three winter music themes under the video.
Ad length, 4K master at 24 fps.
