LTUNELOwn product · Telegram · closed
The internet the way it was ten years ago.
Task: I wanted a normal internet, without the neon and the shouting about discounts → Solution: built a private club with a concierge bot → Result: 1,300+ members over its life, now closed
LTUNEL was conceived as a private club: entry by invitation, a concierge in Telegram, a Wes Anderson-style scene for every step. 1,300+ people joined; the club is now closed.
Came up with it and built it myself: brand book and tone, the concierge bot, membership and payments, infrastructure and support.
One entrance, two tones
On the left, what the club's brand book forbids. On the right, the bot's real text- "The best service, number one!"
- "Buy a subscription, choose a plan"
- "50% OFF, buy now!"
"A club for the normal internet. Entry by invitation. Ask someone who's already a member for an invitation. Or request access, and we'll consider it."
How to build a club in a chat
No locks, globes or glitch. Every bot screen is a Wes Anderson-style photo: a hand holding a curtain, a key on a brass tray, an hourglass on velvet.
The bot talks like the person at the front desk: calm, a little ironic, no exclamation marks or discounts. It explains rather than persuades. The club's vocabulary: join, membership, access.
Entry by a member's invitation or by application. People were admitted in small batches, "so the infrastructure could handle the load", and that's how 1,300+ people joined.
What the bot did
An invitation from a friend, or an application reviewed by hand.
Payment, renewal and a reminder when the term was running out.
Pick your device and the concierge walks you through, with pictures.
Invite a friend, and when they join you get a month free.
A membership can be sent to a friend as a gift.
"It happens, let's sort it out": simple steps first, then a live reply.
