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LTUNELOwn product · Telegram · paused

The internet the way it was ten years ago.

LTUNEL was conceived as a private club: entry by invitation, a concierge in Telegram, a Wes Anderson-style scene for every step. At peak load 2000+ people were inside.

Came up with it and built it myself: brand book and tone, the concierge bot, membership and payments, infrastructure and support.

LTUNEL

One entrance, two tones

On the left, what the club's brand book forbids. On the right, the bot's real text
A typical service · a shop
  • "The best service, number one!"
  • "Buy a subscription, choose a plan"
  • "50% OFF, buy now!"
LTUNEL · concierge

"A club for the normal internet. Entry by invitation. Ask someone who's already a member for an invitation. Or request access, and we'll consider it."

Entry by invitationMembership, not a planA concierge at the desk

How to build a club in a chat

01Atmosphere without shields or neon

No locks, globes or glitch. Every bot screen is a Wes Anderson-style photo: a hand holding a curtain, a key on a brass tray, an hourglass on velvet.

02A concierge who doesn't sell

The bot talks like the person at the front desk: calm, a little ironic, no exclamation marks or discounts. It explains rather than persuades. The club's vocabulary: join, membership, access.

03Grow a little at a time

Entry by a member's invitation or by application. People were admitted in small batches, "so the infrastructure could handle the load", and that's how the club reached 2000+ at peak.

What the bot did

Greeted at the door
Greeted at the door
Every step has its own scene
Every step has its own scene
Wall of keys at the desk
Wall of keys at the desk
A key on green baize
A key on green baize
Greeted people at the door

An invitation from a friend, or an application reviewed by hand.

Ran membership

Payment, renewal and a reminder when the term was running out.

First steps

Pick your device and the concierge walks you through, with pictures.

Invite a friend

Invite a friend, and when they join you get a month free.

Gift a membership

A membership can be sent to a friend as a gift.

Help

"It happens, let's sort it out": simple steps first, then a live reply.

Shall we discuss your task?

Half an hour of conversation: I'll look at the task and tell you honestly whether AI is needed here and where to start. No presentations and no 40-slide proposals.